Single by Rita Ora
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"Radioactive" is a song recorded by British recording artist Rita Ora, from her debut studio album, ORA. The song will be released as the fourth single from Ora in UK on 11 February 2013. The song was co-written by Sia Furler and Greg Kurstin, while the latter also produced the cut. Musically, "Radioactive" is a uptempo dance song with influences of electronic and R&B music.
In July 2012, it was announced that Radioactive would serve as the third single from ORA to be released in the US. In November 2012, it was confirmed that Radioactive would serve as her fourth single from ORA to be released in the UK. The cover artwork for the song was revealed on January 9, 2012, and features Rita against a backdrop of colorful stars. The track was serviced to Australian radio only four weeks after Shine Ya Light, and has so far peaked at #79 on the Australian Radio Airplay chart.
"Radioactive" received favorable reviews from music critics. Scott Kara from New Zealand Herald found it a highlight on the album and called it a "serenade" track. Robert Corpsey from Digital Spy said he sees her in "Guetta-style dancefloor mode." He found the song a highlight on the album. Jon O'Brien from Yahoo! Music called it a "gleaming neo-disco number." Laurence Green from MusicOMH was very positive towards his statements of the song, calling it a "David Guetta-esque euro-techno" song and branded it "excellent."
The music video, directed by Syndrome, premiered on YouTube on 10 December 2012, at a total length of four minutes and twenty-two seconds. The music video features intense animation and graphics, along with futuristic fashion and robotics. On December 18, 2012, a behind-the-scenes video was posted on her official VEVO page.
|United Kingdom||11 February 2013||Digital download|